Digital marketing: a beginners guide

Digital refers to online mediums and marketing refers to publicity of products to leverage monetary gains. This is exactly what digital marketing is: usage of online platforms to drive marketing campaigns. Digital marketing though one term, encompasses a host of practices which further can be broken down into even smaller components. The wide range of…

5 Ways To Minimize Email Attrition Rate

Decreases in email retention rate can be of real concern for businesses and has a great impact on profits – but alas! It is an inescapable and bound-to-happen event. Not all hope is lost, though. There are ways to decrease email attrition rate, considerably.   Create Your Own List & Maintain It Buying mail lists…

A look into the future: mobile app trends

On an average, a person spends 2.3 hours a day on mobile apps with a total number of app downloads up to 197 billion. Needless to say, the numbers are staggering and highly suggestive that mobile apps are not going anywhere. With the Apple Store and Google Play alike, boasting millions of apps, one can…