Archive March 2018

Digital Marketing: A Beginners Guide

Digital refers to online mediums and marketing refers to publicity of products to leverage monetary gains. This is exactly what digital marketing is: usage of online platforms to drive marketing campaigns.

Digital marketing though one term, encompasses a host of practices which further can be broken down into even smaller components. The wide range of rules and tactics involved can make the digital marketing arena look daunting and formidable. Fear not, there is a reason why digital marketing services exist.

Many businesses are benefiting by employing the correct digital marketing strategy and you can too. First, however, let’s breakdown digital marketing to better understand it.

  • Digital advertising

As in all types of marketing, advertising is the key to driving traffic. With this form of paid traffic, you can manage and direct attention to fit your campaign. Sources of digital advertising such as social media, and search engines can be highly lucrative for generating leads.

  • Search engine marketing/optimization

SEM and SEO marketing are both dynamic fields with rules shifting according to algorithms. The big picture of Search marketing may be split into two components. The technical side and the content; both matter equally and must be looked after to ensure a better search engine rankings of your website. For instance, if you ignore your website’s technical details, Google will automatically lower your ranking. Similarly, bad quality content will set you back, too. Neglecting either of the aspects will spell trouble for you.

  • Content marketing

“Content is king”, you might have heard. It sure is but what is specifically meant by digital content marketing? A common misconception about content marketing is that it only consists of digital marketing blogs. While we agree blog is important, it isn’t the only thing necessary.
Since the purpose of content marketing is to provide the right content at the right time, it envelops all things that provide consumer with awareness that leads to evaluation followed by conversion.

  • Social media marketing

Almost half of the world’s population uses social media. Therefore, including this platform in your digital marketing strategy is a must.
Social media marketing starts with targeting the most popular platforms. This is followed by keeping track of your brand reputation, and resolving any negative comments or feedbacks. After this, build strong networks so that when you put up offers, people pay attention.

  • Email marketing

Despite the rumors, email is nowhere near dead. It is an excellent method to get in touch with both B2B and B2C customers, though methods may vary. With order confirmation and transactional emails having the highest open rates, these emails are great windows of opportunity for displaying your products. Similarly, automated emails help target the audience when they are most receptive.

Who said email marketing was dead?

Convinced you need to hire a digital marketing company? We recommend you to do so, too. An SEO consultant paired with SEM marketing practices will bring the best of digital marketing to you.

5 Ways To Minimize Email Attrition Rate

Decreases in email retention rate can be of real concern for businesses and has a great impact on profits – but alas! It is an inescapable and bound-to-happen event.
Not all hope is lost, though.

There are ways to decrease email attrition rate, considerably.

 

  • Create Your Own List & Maintain It

Buying mail lists is a common and fatal practice; it can lead to many problems. Acquired emails can be portal to dead accounts, spam traps and malicious addresses.

You will also have no guarantee whether the email addresses on those lists have gone under email verification. Also, you won’t have the recipient’s permission or acceptance.

Reduce attrition rate by organically acquiring your own list. To maintain the list quality, get a trustable email address verification service and get email address verification regularly.

 

  • Be Transparent – Use Double Opt in

To have voluntary subscribers interested in your content can be very crucial for the growth of your business.

It is better to have a clear and double-opt list where a person can have his email verified and be interested at the same time. Double-opts allow subscribers to confirm their subscription; statistics on digitaldoughnut show double-opting list increases list size by 51.3% as compared to a single-opt list.

Making your subscription form clear of any hidden conditions and stating in plain language why you need their email address can help reduce the rate of people unsubscribing to your business. There will be fewer back outs.

 

  • Have Immediate Contact With New Subscribers

In email marketing absence does not make the heart grow fonder. You should send an email immediately to new subscribers to remind them of your presence.

It is important to send a welcome email explaining what your business is, what kind of emails you mostly send and how they can manage their emails to get more relevant content.

 

  • Target Inactive Audience

Target inactive audience and new subscribers; entice them with promotional offers, deals, and other catchy content. Prod them every once in a while. Ask them for any potential problem, etc.

You should also provide an unsubscribe option to your emails in case they don’t want to hear from you; after all it is better to have a list interested contacts in your content than uninterested ones.

 

  • Make Unsubscribing The Last Resort

To reduce the rate of attrition it is important for the customers to have options other than unsubscribing. Options can include decreasing the number of emails weekly, opting out of some communications, switching to another channel with more relevant content or having communication via text.

According to hubspot, people usually unsubscribe when there is confusion regarding your product or business. Try getting to the root of the problem through customer feedback and then work on their complaints.

 

Reducing email attrition rate is mix of many changes and factors – do experiments with different stuff and keep on trying something new. You never know what will work.

A Look Into The Future: Mobile App Trends

On an average, a person spends 2.3 hours a day on mobile apps with a total number of app downloads up to 197 billion. Needless to say, the numbers are staggering and highly suggestive that mobile apps are not going anywhere. With the Apple Store and Google Play alike, boasting millions of apps, one can safely ask the question, what will be the future of mobile apps?

Chatbots

A chatbot is a program designed to have conversations with a human. Chatbots is powered by artificial intelligence and may live in online chatting apps such as facebook messenger, telegram, etc. These are understandably, a huge opportunity for a better online experience.  People can now get round the clock service from business that otherwise would not have been possible.
Apart from this, chatbots provide a unique opportunity by giving companies insights into user preferences etc.

Personalization

People are demanding a more tailored to their needs experience. Let it be a mobile app developer or a marketer – personalization is one thing that will have to be a priority for all. Mobile app personalization includes giving the user an experience tailored according to age, gender, location, and other typical preferences.

Internet of things

The global market for internet of things and mobile connected devices will reach $457 billion by 2020. The figures are a glaring for all: mobile apps will include several hundreds of smart objects such as toys, appliances, equipments, and so on in future. Mobile phones will act as remote controls.

Already, Google has two projects Nest and Brillo, employing IoT. These projects are to manufacture smart home/office equipment such as smoke alarms, camera, and so on.

Playable ads

There is nothing worse than launching a mobile app and then have an advertisement jump in your face. Ads are what keep developers in business – they cannot be rid off.

What if these ads could be made interactive? We present you playable ads. In a survey by Statista, 46% of app publishers were looking forward to playable apps.

Playable ads give users opportunity to interact with the ad itself. Similarly, people can “test drive” the app in its ad before downloading it. No more disgruntled users and better conversion rates, we hope.

This potential accompanied with publisher excitement tells us playable ads are the future.

M-commerce game strong

M-commerce or mobile commerce is the practice of performing transaction through mobile phones. 2 billion People use their phones to shop online. By the end of 2018, it is estimated all 27% of all e-commerce sales will be through mobile phones.
Furthermore, the popularity of mobile based payment systems are going to increase the demand of m-commerce over credit and debit card payment; this jibe with the fact that making transactions through mobile phones is extremely convenient. It is a safe and easy method without the restrictions faced when transactions are made in person.
We definitely think more mobile apps will consider this factor in the future.