Importance of a prototype in mobile app development

A mobile app prototype is an important step in the process of building an app; one that many developers make the mistake of skipping. Here’s why you most definitely should create a prototype:

  • Helps you assess your app

If you are an Android app developer working for someone on a contract, you will particularly recognize the importance of a prototype. It will be the client’s first look at what their app is going to look like. You and the client will be able to test the apps features and get a good idea of what to expect in the end.

This way, the client’s expectations about the app will be in line with yours; there will be no room for misunderstandings.

If the prototype gets approved, it can be further worked on to produce the final product.

  • Identifies obstacle

Since the prototype will be a working, interactive model of the app, the Android app development company will be able to identify any mistakes and errors that should be rectified early on. It is far less costly to rectify mistakes in a prototype than it is to do so in the end product.

Moreover, at this stage, the team can still brainstorm and add in new ideas to further improve the original design as they deem fit.

  • Better clarity

Through a prototype, everyone on the team can be on the same page. The prototype will show you how the app functions; what was theory previously will be reality now. With all your team members having a good idea of the workings of the app, they will be able to give feedback and collaborate better. In fact, many of the popular prototyping platforms recognize the importance of seamless communication and provide tools for the Android App designer team to do so.

  • Funds

Developing an app is an expensive investment. People need to have an idea of what they will be investing in. A prototype will help you in convincing the client of your ability and eventually releasing the funds.

It will reduce any and all uncertainties for both the client and the developer, and provide an affirmation of the final product.

Tools for prototyping

Mobile app prototyping can be done with the tools like the following two:

  1. Justinmind:

This tool works for both iOS and Android apps; particularly capable of featuring complex and sophisticated apps that contain a lot of features. It is user friendly, and gives excellent results.

  1. Invision:

This tool too, works for iOS and Android apps. The best things about it are not the exclusive features – but the continuous updates it gets. It provides an easy communication and feedback channel to developers.

Create Aesthetic Images For Your Social Media Ad Campaign

Visual content has a high engagement rate and marketers are aware of this. They have been employing imagery for paid social ads and other marketing efforts, for quite some time now.

But what works and what doesn’t? How can you create striking images for your Facebook marketing campaign?

Here are the tools you can use to create the most aesthetic images:


With good reviews such as “totally revamped our marketing”, anyone would get curious to see what the fuss is about.

So we did.

This free graphic design tool is great for those with no prior knowledge. Anyone can design an image without any technical knowledge.

The tool has features that are extremely user-friendly. It even lets you preset image size especially for social media platforms like Facebook.

You can get down to creating impressive facebook ads graphics in absolutely no time!

Canva offers exceptional support by providing a slew of self-help tutorials if you do ever get stuck.

pixlr editor

The online photo editor offers two web apps for you to work on. No download or software installation is required.

Quoting TechRadar, pixlr editor is “the closest thing to Photoshop in your browser.” Quite rightly too since it has many Photoshop-like features.

This editor is free and has an extensive palette that you can find on the left side of your screen. The tools available are further customizable.

You have the option of both manually editing each aspect of your image, or just letting the automatic tool do its work.


Photoshop CC

Trusty Photoshop is software that has stood for decades and has always proven is worth.

If you intend to make some serious graphics as a part of a long-term campaign, Photoshop may be your ultimate solution.  The software is not free, but you do definitely get your money’s worth.

PS is complex and offers an array of enhancement options that enable you to bring to life any idea you want for your ad campaign.

However, note this: prior knowledge and skills are required to use Photoshop, so you might be well off hiring a Facebook agency and let them do the image creation for you.


With an easy to use and straightforward interface, the software is free to download. It is particularly useful for vivifying somber and lackluster photos.

This tool will be more useful for you if you intend to use it for some quirky editing. For example, the fun stickers and seasonal greetings are useful if you want to put in some cute animation.
Its beautifying tools like the teeth whitening and makeup option can pass as convincing if used sensibly.

This editor too supports social media platforms so you don’t have to worry about resizing your images.


These were our picks for image editors. Which one do you like best?

Digital Marketing: A Beginners Guide

Digital refers to online mediums and marketing refers to publicity of products to leverage monetary gains. This is exactly what digital marketing is: usage of online platforms to drive marketing campaigns.

Digital marketing though one term, encompasses a host of practices which further can be broken down into even smaller components. The wide range of rules and tactics involved can make the digital marketing arena look daunting and formidable. Fear not, there is a reason why digital marketing services exist.

Many businesses are benefiting by employing the correct digital marketing strategy and you can too. First, however, let’s breakdown digital marketing to better understand it.

  • Digital advertising

As in all types of marketing, advertising is the key to driving traffic. With this form of paid traffic, you can manage and direct attention to fit your campaign. Sources of digital advertising such as social media, and search engines can be highly lucrative for generating leads.

  • Search engine marketing/optimization

SEM and SEO marketing are both dynamic fields with rules shifting according to algorithms. The big picture of Search marketing may be split into two components. The technical side and the content; both matter equally and must be looked after to ensure a better search engine rankings of your website. For instance, if you ignore your website’s technical details, Google will automatically lower your ranking. Similarly, bad quality content will set you back, too. Neglecting either of the aspects will spell trouble for you.

  • Content marketing

“Content is king”, you might have heard. It sure is but what is specifically meant by digital content marketing? A common misconception about content marketing is that it only consists of digital marketing blogs. While we agree blog is important, it isn’t the only thing necessary.
Since the purpose of content marketing is to provide the right content at the right time, it envelops all things that provide consumer with awareness that leads to evaluation followed by conversion.

  • Social media marketing

Almost half of the world’s population uses social media. Therefore, including this platform in your digital marketing strategy is a must.
Social media marketing starts with targeting the most popular platforms. This is followed by keeping track of your brand reputation, and resolving any negative comments or feedbacks. After this, build strong networks so that when you put up offers, people pay attention.

  • Email marketing

Despite the rumors, email is nowhere near dead. It is an excellent method to get in touch with both B2B and B2C customers, though methods may vary. With order confirmation and transactional emails having the highest open rates, these emails are great windows of opportunity for displaying your products. Similarly, automated emails help target the audience when they are most receptive.

Who said email marketing was dead?

Convinced you need to hire a digital marketing company? We recommend you to do so, too. An SEO consultant paired with SEM marketing practices will bring the best of digital marketing to you.

5 Ways To Minimize Email Attrition Rate

Decreases in email retention rate can be of real concern for businesses and has a great impact on profits – but alas! It is an inescapable and bound-to-happen event.
Not all hope is lost, though.

There are ways to decrease email attrition rate, considerably.


  • Create Your Own List & Maintain It

Buying mail lists is a common and fatal practice; it can lead to many problems. Acquired emails can be portal to dead accounts, spam traps and malicious addresses.

You will also have no guarantee whether the email addresses on those lists have gone under email verification. Also, you won’t have the recipient’s permission or acceptance.

Reduce attrition rate by organically acquiring your own list. To maintain the list quality, get a trustable email address verification service and get email address verification regularly.


  • Be Transparent – Use Double Opt in

To have voluntary subscribers interested in your content can be very crucial for the growth of your business.

It is better to have a clear and double-opt list where a person can have his email verified and be interested at the same time. Double-opts allow subscribers to confirm their subscription; statistics on digitaldoughnut show double-opting list increases list size by 51.3% as compared to a single-opt list.

Making your subscription form clear of any hidden conditions and stating in plain language why you need their email address can help reduce the rate of people unsubscribing to your business. There will be fewer back outs.


  • Have Immediate Contact With New Subscribers

In email marketing absence does not make the heart grow fonder. You should send an email immediately to new subscribers to remind them of your presence.

It is important to send a welcome email explaining what your business is, what kind of emails you mostly send and how they can manage their emails to get more relevant content.


  • Target Inactive Audience

Target inactive audience and new subscribers; entice them with promotional offers, deals, and other catchy content. Prod them every once in a while. Ask them for any potential problem, etc.

You should also provide an unsubscribe option to your emails in case they don’t want to hear from you; after all it is better to have a list interested contacts in your content than uninterested ones.


  • Make Unsubscribing The Last Resort

To reduce the rate of attrition it is important for the customers to have options other than unsubscribing. Options can include decreasing the number of emails weekly, opting out of some communications, switching to another channel with more relevant content or having communication via text.

According to hubspot, people usually unsubscribe when there is confusion regarding your product or business. Try getting to the root of the problem through customer feedback and then work on their complaints.


Reducing email attrition rate is mix of many changes and factors – do experiments with different stuff and keep on trying something new. You never know what will work.

A Look Into The Future: Mobile App Trends

On an average, a person spends 2.3 hours a day on mobile apps with a total number of app downloads up to 197 billion. Needless to say, the numbers are staggering and highly suggestive that mobile apps are not going anywhere. With the Apple Store and Google Play alike, boasting millions of apps, one can safely ask the question, what will be the future of mobile apps?


A chatbot is a program designed to have conversations with a human. Chatbots is powered by artificial intelligence and may live in online chatting apps such as facebook messenger, telegram, etc. These are understandably, a huge opportunity for a better online experience.  People can now get round the clock service from business that otherwise would not have been possible.
Apart from this, chatbots provide a unique opportunity by giving companies insights into user preferences etc.


People are demanding a more tailored to their needs experience. Let it be a mobile app developer or a marketer – personalization is one thing that will have to be a priority for all. Mobile app personalization includes giving the user an experience tailored according to age, gender, location, and other typical preferences.

Internet of things

The global market for internet of things and mobile connected devices will reach $457 billion by 2020. The figures are a glaring for all: mobile apps will include several hundreds of smart objects such as toys, appliances, equipments, and so on in future. Mobile phones will act as remote controls.

Already, Google has two projects Nest and Brillo, employing IoT. These projects are to manufacture smart home/office equipment such as smoke alarms, camera, and so on.

Playable ads

There is nothing worse than launching a mobile app and then have an advertisement jump in your face. Ads are what keep developers in business – they cannot be rid off.

What if these ads could be made interactive? We present you playable ads. In a survey by Statista, 46% of app publishers were looking forward to playable apps.

Playable ads give users opportunity to interact with the ad itself. Similarly, people can “test drive” the app in its ad before downloading it. No more disgruntled users and better conversion rates, we hope.

This potential accompanied with publisher excitement tells us playable ads are the future.

M-commerce game strong

M-commerce or mobile commerce is the practice of performing transaction through mobile phones. 2 billion People use their phones to shop online. By the end of 2018, it is estimated all 27% of all e-commerce sales will be through mobile phones.
Furthermore, the popularity of mobile based payment systems are going to increase the demand of m-commerce over credit and debit card payment; this jibe with the fact that making transactions through mobile phones is extremely convenient. It is a safe and easy method without the restrictions faced when transactions are made in person.
We definitely think more mobile apps will consider this factor in the future.